Privacy Policy — Wiretree Digital

We collect only the information we need to provide and improve our services. We respect your privacy, follow POPIA rules, and protect your data using standard security measures. You can contact our Data Protection contact at support@wiretree-digital.co.za.

1. Introduction & definitions

Wiretree Digital (Pty) Ltd ("Wiretree Digital", "we", "us") operates www.wiretree-digital.co.za. This Privacy Policy explains how we collect, use, store and share your personal information (also called "Personal Information" or "PII") and your rights under South African POPIA (Protection of Personal Information Act 4 of 2013).

Key terms

Personal Information (PII) — any information that identifies you (name, email, phone, IP address, etc.).
Processing — collecting, storing, modifying, using, sharing or deleting PII.

2. What we collect & why

We collect the minimum PII necessary to: provide our services, communicate with you, process transactions, respond to support requests, and improve the website experience. Typical categories include:

Contact info: name, email, phone number (when provided).
Account / order info: invoices, project details, billing data (only if you transact with us).
Technical data: IP address, browser, device, pages visited (for analytics and security).
Communications: emails and messages you send to us, or messages we send to you (support, newsletters if opted in).

3. Legal basis & POPIA compliance

We process Personal Information under lawful grounds in POPIA, including:

To perform a contract (deliver services you requested).
With your consent (marketing emails, newsletters).
To comply with legal obligations (billing, tax, recordkeeping).
To pursue legitimate interests (site security, fraud prevention) balanced against your rights.

We follow POPIA principles: lawfulness, purpose limitation, minimality, accuracy, storage limitation, integrity/confidentiality, and accountability.

4. How we use cookies & analytics

We use cookies and similar technologies for:

Functional needs (sessions, form state).
Analytics (Google Analytics or similar) to understand site usage.
Optional marketing and remarketing tools (only when you consent).

You can manage cookie preferences using the cookie banner. We never use cookies to expose or sell your personal data.

5. Sharing & third parties

We only share PII with:

Service providers who help us run the site or provide services (hosting, email, payments). They act under our instruction and are contractually bound to protect your data.
Legal or safety reasons: when required by law, to protect rights, or to respond to lawful requests (court orders, subpoenas).

6. International transfers

Some service providers may be located outside South Africa. Where data is transferred internationally we ensure appropriate safeguards are in place (standard contractual clauses or local law compliance).

7. How long we keep your data

We retain personal data only as long as necessary for the purpose collected, or as required by law (e.g., tax records). When no longer needed we securely delete or anonymise it.

8. Your rights

You may, where applicable:

Request access to your personal data
Ask for rectification or update of incorrect data
Request deletion (right to be forgotten) where we have no lawful reason to retain data
Object to processing (in certain circumstances)
Withdraw consent at any time (without affecting prior processing lawfully completed)

To exercise these rights contact: support@wiretree-digital.co.za. We'll respond within a reasonable time frame as required by POPIA.

9. Security

We use reasonable technical and organisational measures to protect data (TLS/HTTPS, access controls, encryption where appropriate, maintained backups). No internet system is 100% secure — we will notify affected users if a breach occurs that materially affects their data.

10. Children

Our site is not directed at children under 13. We do not knowingly collect personal data from children. If you believe we have such data, contact us and we will take steps to delete it.

11. Changes to this policy

We may update this policy occasionally. We'll post the date of the last update at the top of the page. Continued use after changes means you accept the revised policy.

12. Contact / Data Protection queries

If you have questions or want to exercise your rights, email support@wiretree-digital.co.za or visit www.wiretree-digital.co.za.